CASH - The Comeback Kid

Good news for all!! We're starting to see more credit card offers popping up out there and this is surely good news for everyone in the industry, especially on the Cash Advance side. Reason being, we all know that cash marketers love to bundle credit cards along with their cash sites.
It's a good upsell to the consumer while also allowing the cash sites to better monetize the consumer and pay more per lead.

Things got super tight in the middle of November as banks pulled back their email budgets and cash lenders heavily restricted their lending polices and qualifications. This one-two punch left cash sites and mailers running for cover.

It's really encouraging to see that the banks are allocating budgets for email again and there is a light burning at the end of this dark tunnel....now it's time to "cash in".

Be aware -- Proffiliates is hiring! If you know anyone with online advertising experience who wants to help take things to the next level, please pass along this job post and have them get in touch...

Until next time, BYE FOR NOW.
Darryn